STRATEGY Through SYNERGY SOLUTIONS

Developing and Implementing Profitable Growth Strategy

Enhancing Commercial Effectiveness

Improving Operational Efficiency

 Leading Transformation and Change Management

STRATEGY Through SYNERGY OFFERING

  • Setting the commercial organization up for success with the right structure, team, goals, incentive plan, performance management program, account planning process, training and tools.
  • Determining the optimal mix of resource and investment allocation across group and individual portfolios, driving excellence in product/service development and commercialization.
  • Ideating new product and service innovations and identifying new business development opportunities.

STRATEGY Through SYNERGY PROCESS

1. Commercial Structure

Setting up for success with the right organizational structure, high-performing team, goals and objectives, aligned incentive plan, performance management program, account planning process, proper training and tools.

2. Portfolio Management Strategy

Performing portfolio analysis at both group and individual levels, to assess market position, business strength and optimal allocation of resource and investment.

3. Product and Service Development

Creating a comprehensive go-to-market strategy to achieve profitable growth. Ideating new product and service offerings, implementing the 4 Ps and 2 Cs. Ultimately ensuring all offerings are innovative, relevant, differentiated, and competitive.

4. Product and Service Commercialization

Establishing stage gate process to govern investment allocation, launch planning and lifecycle management. Instituting screening criteria at each development stage: concept, feasibility, development, launch, commercialization and post-launch.

5. Ongoing Monitoring

Continuous calibration of market research, competitive analysis, product repositioning, pricing, account management, marketing campaigns, customer acquisition and retention, and performance management.

STRATEGY Through SYNERGY SAMPLE PROJECTS

STRATEGY Through SYNERGY
SAMPLE PROJECTS

Food and
Beverage

Food and
Beverage

Devised strategy to reposition €3B food & beverage ingredient brand by committing to make foods healthier with innovation in the areas of weight management, digestive health and heart health. Grew revenue by 250% through a combination of organic and inorganic development, by reprioritizing R&D efforts and initiating an open innovation program. Successfully commercialized with major CPG customers several revolutionary products which reduced fat, sugar and salt, winning innovation awards around the world.

Flavors and
Fragrances

Flavors and
Fragrances

Led commercialization of an innovative, seed-based flavor system for $1.4B flavors and fragrances brand. Worked with R&D on technology enhancements, partnered with applications on use cases and targeted relevant food and beverage CPG customers. Successfully launched product in the market.

Energy

Energy

Evaluated international growth opportunity for a domestic energy efficient lighting business, ultimately prioritizing Southeast Asia. Led expansive market development program in region, including partnership with Energy Policy and Planning offices, as well as other regulatory officials regarding energy policy legislation. Stood up commercial distribution channel and worked with engineering to adapt products to local standards.

Gaming

Gaming

Provided commercialization assistance for $700M gaming company launching a new, revolutionary product offering. Performed competitive market analysis on products with similar features and functionality and analyzed ROI to casino customers. Developed value-based pricing strategy to attract consumers and better position games in key areas on casino floor.

TELECOM
MANUFACTURER

TELECOM
MANUFACTURER

Designed and implemented an organization wide strategic account management program for portfolio of top telecom accounts equating to $10B and accounting for 80% of revenue. Assisted account managers in developing robust account growth strategies and execution plans including market overview, competitive analysis, relationship mapping, opportunity analysis and funnel sizing.